AMA is an Italian verb which means "love" in second person imperative (tu, ama! = you, love!).
The first version of this effect pedal was released in early 2018 and it quickly became the top seller of the AC noises catalogue. In fact, during the consecutive two years, the AMA has been chosen from many alternative, post-rock, shoegaze and ambient artists (including some well known ones) and it's been featured (and mentioned several times) on the gear encyclopedia "Pedal Crush" in late 2019.
